This white pepper BBQ chicken is the juiciest, most flavorful chicken you'll ever try, perfect for 4th of July celebrations. It's delicious whether baked in the oven or grilled. The chicken is marinated with a spice rub and basted with BBQ sauce before cooking to enhance the flavor.
1: Combine paprika, brown sugar, onion powder, garlic powder, cumin, kosher salt, and white pepper in a medium bowl and whisk to combine.
2: Pat chicken dry with paper towels and add to a large bowl or container.
3: Add spice rub to the bowl and mix well, rubbing it evenly over all sides of the chicken.
4: Allow chicken to marinate in the refrigerator for one hour up to 24 hours.
5: Remove chicken from the refrigerator 20 minutes before cooking to allow it to come to room temperature.
6: Preheat the oven to 450°F.
7: Line a baking sheet with parchment paper and spread chicken out evenly skin side down, leaving several inches between each piece.
8: Bake skin side down for 15 minutes, then remove from the oven and flip the chicken over.
9: Bake for an additional 15 minutes skin side up.
10: Add BBQ sauce to a medium bowl and baste the chicken all over with sauce.
11: Return chicken to the oven skin side up and cook for an additional 5 minutes.
12: Turn on the broiler to high and finish the chicken under the broiler until crispy and lightly charred, about 1-3 minutes.
13: Ensure internal temperature reaches 165°F, adjusting cooking time for bone-in chicken breast as needed.